About us
History
Euro-Asia Ltd. is a family-owned company founded in 1972 by Mr. Horst Peiser, a member of a refugee family from Germany who fled to Bolivia and later settled in Israel. The company began its journey as a modest watch shop in Tel Aviv, and in 1975 became the first exclusive representative and retailer of Rolex watches in Israel. In the years that followed, the founder's son, Danny Feiser, orchestrated the company's strategic expansion and development, laying the foundations for its sustained growth and enduring success.
The Rolex brand is recognized worldwide as a leading luxury watch brand, enjoying unparalleled prestige due to its quality, originality, reliability, and innovation. Furthermore, having been a symbol of perfection, status and prestige since its foundation in 1908, Rolex is a desired wristwatch for connoisseurs of watch-making art.
In 2011, Euro-Asia Ltd. further expanded its portfolio by importing and retailing Tudor watches - a subsidiary of Rolex founded in 1946, with the primary goal of offering more accessible luxury timepieces. Tudor watches are fully manufactured in Rolex facilities and are characterized by a contemporary, youthful, and distinctly sporty aesthetic.
Since then, the company has remained within the Peiser family, passed down through generations. Through continuity of leadership, unwavering dedication, and a long-term visionary approach, it has evolved into its present stature: an exclusive, prestigious and refined network of boutique stores, complemented by a distinguished after sales service center and an official watch repair laboratory, operating under uncompromising Swiss standard, the first and only facility of its kind in Israel.
Stores
Stores
Euro-Asia Ltd. is the owner of the prestigious Watch Show boutiques and stores luxury retail chain in Israel. The Watch Show boutiques are strategically located in Israel’s most exclusive and renowned shopping destinations.
The main branch and flagship boutique is situated in Tel Aviv, at 19 Kaplan Street, corner of Leonardo da Vinci Street. Additional branches are located in: Ramat Aviv Mall -Tel Aviv, La Boulevard luxury promenade of the Royal Garden Hotel - Eilat, and Mamilla Mall Boulevard- Jerusalem.
The Watch Show boutiques and stores are regarded as a major attraction for tourists from around the world, as well as the preferred destination for local clientele seeking the finest luxury watch brands.
In addition to its Watch Show boutiques, Euro-Asia Ltd. distributes the luxury brands it imports through a network of authorized representatives located throughout Israel, from Metula in the north to Eilat in the south.
Service center
The Euro-Asia Ltd. After-Sales Service Center, as well as the Company’s Administrative Offices, are situated in the same building as the flagship Tel Aviv Boutique, at the new prestigious Da Vinci complex.
The After-Sales Service Center comprises a state-of-the-art, fully certified contemporary watchmaker's laboratory, built according to the guidelines and under the supervision of Rolex Geneva, Switzerland.
Our cutting-edge lab is staffed by watchmakers professionally trained and officially authorized by Rolex itself. Watchmakers who are periodically sent to Rolex-Geneva for professional training, certification programs and the continuous upgrading of their skills and knowledge.
The lab is equipped with innovative machinery and original tools manufactured and supplied by Rolex SA Within this professional laboratory, overhaul services, repairs, and a wide range of additional services are performed. All spare parts used for repairs are new and original components supplied by Rolex SA.
Official service in a certified laboratory ensures the preservation of authenticity and the enduring quality of luxury watches over time.
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